Common Name

Standardized: noni
Other: Indian mulberry

Botanical Name

Morinda citrifolia L.
Plant Family: Rubiaceae


Although there is some contradictory opinion, the noni fruit probably originated in SE Asia, and was then introduced through migration to India and Polynesia, where it thrives today. It has been used for over 2000 years. The first western documentation was in the late 18th century by Captain Cook who observed it being eaten by the locals. Different groups of islands have different, unique uses for the fruit. The tree bark is used as a red dye, and the root is used as a yellow dye for clothing.

Parts Used

The noni fruit.

Typical Preparations

The powder encapsulated, or locally in Polynesia as a fresh juice.


Noni was mentioned in Ayurvedic texts well over 1000 years ago as Ashyuka, which means longevity, and was used as a balancing agent. The fruit itself is quite odoriferous, which makes the powdered form a more palatable way in which to take noni. Unlike other fruits, the noni has no "season", so it can be harvested every month from the same tree. The juice is traditionally made by placing the fruit in a jar with water until the fruit starts to decompose, at which point more water is added. The beverage is taken a little bit at a time, usually before meals.

Health Benefits of Noni

  • Antioxidant
  • Fights Pain Associated with Tumors
  • Combats Inflammation and Boosts Immunity
  • Helps Reduce Cholesterol
  • Provides Cellular Repair
  • Prevents Parasitic Disease
  • Arthritis


Noni contains potassium and not be a good choice for anyone suffering with kidney problems. Because research is needed, there are many claims that are unsupported by the U.S. Food and Drug Administration. Some reports indicate that it may cause liver problems and should be avoided is you have liver disease. Make sure to discuss it with your health care provider.

Though there have been reports of toxicity concerns of noni, it’s been concluded that noni juice probably won’t cause complications due to toxicity. Regardless, it’s best to check with your doctor, especially if you’re pregnant, breast-feeding or experiencing any health complications.


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